Imagine opening a box of your favourite cereal in the morning only to discover a shard of glass or worse to take a bite and cut your tongue on a broken piece of glass? Well Kellogg Co. K.N had to deal with a situation surrounding glass fragments being found in boxes of Special K cereal.
The cereal giant had to recall 36,000 packages of the popular cereal, proving that not only small manufacturers experience contamination but large, established businesses can also find themselves in the middle of a contamination crisis.
But this is not the only incident the company had to grapple with recently. Late last year another brand of its cereal was found to contain metal which had fallen off a faulty machine.
Before that in 2010 they had to recall some of their cereals because consumers complained of it smelling and tasting off. The cereals had an odour and had to be pulled off the shelves. And the year before that it was hit by a Salmonella contamination.
With the latest recall the company has claimed that no consumers were injured by the glass fragments and that it had only been distributed across the USA to a limited number of retailers, so international consumers need not worry. According to the company’s spokeman, the recall was an extremely cautious measure because the fragments only contaminated one, very small batch of ingredients.
Read more about the incident below with a post from www.in.reuters.com :
Charles said the voluntary recall is unrelated to big recalls in recent years that involved other well-known Kellogg cereals, cookies and crackers. The company is still in the process of turning itself around after admitting that it had cut too many jobs in prior years that contributed to manufacturing problems.
The latest recall involves 11.2-ounce retail packages of Kellogg’s Special K Red Berries cereal identified by UPC Code 38000 59923 with a “Better if Used by” date stamp of DEC 02 2013 KNC 105 00:13 through DEC 02 2013 KNC 105 02:30.
It also includes 37-ounce club-store packages identified by UPC Code 38000 20940, followed by a “Better if Used by” date of NOV 30 2013 KNB 107 17:31 to NOV 30 2013 KNB 107 20:05.
Kellogg said 22.4-ounce twin-packs were also recalled. They are identified by UPC Code 38000 78356, along with “Better if Used by” time stamps of NOV 30 2013 KNA 105 07:00 to NOV 30 2013 KNA 105 08:51, and NOV 30 2013 KNB 105 15:00 to NOV 30 2013 KNB 105 17:05.
Special K is touted by the company as a low-calorie consumer option.
Kellogg in October recalled 2.8 million boxes of its Mini-Wheats cereal after fragments of flexible metal mesh from a faulty manufacturing part were found inside packages.
In June 2010, the company voluntarily recalled millions of packages of Kellogg’s Corn Pops, Honey Smacks, Froot Loops and Apple Jacks cereals due to an off-flavour and odour of the products.
In 2009, it voluntarily recalled certain lots of its Austin and Keebler brands of peanut-butter sandwich crackers and Famous Amos and Keebler cookies due to potential contamination with Salmonella.